Principal Product Designer with 7+ years building scalable design systems, AI-enhanced experiences, and engagement-driven UX across fintech, travel, and civic tech. Currently Senior UI/UX Designer at HolidayPirates, Berlin.
Each project represents a distinct design challenge, from AI-powered travel to fintech to civic tech, with measurable outcomes at every step.
Based in Berlin, Germany. I'm a Principal Product Designer at HolidayPirates building AI-powered travel experiences and a modular design system that cut delivery time by 40%. Previously Head of UX Design at SeamlessHR, where I scaled the design team from 4 to 11 and launched Africa's first embedded finance product.
I specialise in design systems, AI-assisted design, and engagement-driven UX. I use data and behavioural analytics to validate every decision before I open Figma. Speaker, mentor, and design educator with students across Africa and Europe.
I integrate machine learning and predictive personalisation into design workflows, cutting research synthesis time by 25% and enabling smarter, faster product decisions.
I build scalable design systems that give teams a shared language. My modular component libraries have reduced design inconsistencies by 50% and delivery time by 40%.
Every project traces back to a measurable result. From 28% engagement uplift to a $10M embedded finance product, I design to move numbers that matter to the business.