I'm Temidayo.
I design with purpose
and systems thinking.

I specialise in design systems, AI assisted design, and engagement driven UX. I use data and behavioural analytics to validate every decision before I open Figma.

View My Work My Experience →

8+

Years Experience

28%

Engagement Uplift

40%

Faster Delivery

$10M+

Product Impact

🎨

Experience

8+ Years

Temidayo Aiyedona

Product Designer · Berlin, Germany

📈

Product Impact

$10M+

Selected Work

Problems I've solved.
Products I've shipped.

Each project represents a distinct design challenge, from AI powered travel to fintech to civic tech, with measurable outcomes at every step.

Design Systems · DesignOps

FOUNDATIONS · TOKENS

Design Systems DesignOps AI Assisted Figma

Building a Design System from Zero

A growing product, no shared component library, no token structure, no consistent design language. I joined as the only designer on the team, inheriting years of ad hoc UI patterns and engineers shipping subtle variations of the same surfaces. I built the first modular design system from zero. Tokens up, components out, governance baked in. Claude now runs the audits that keep it from drifting.

Faster delivery

Built from scratch

Claude assisted

UX Research · AI · Travel

mallorca beach july

Hotel Sol · Beachfront

✦ 38% below market avg

UX Research AI Personalisation Traveltech

AI Powered Search Experience

Users were abandoning search even when the results matched their query. The gap was trust, not relevance. Nothing on the page told them why a deal was actually worth their attention. I led the UX redesign that turned search into recommendation, with editorial context, reason chips, and an AI intent layer that learns from how people actually browse. Conversion went up 20%.

Personalisation

UX Research · Analytics

UX Research Data Analytics Strategic Ops

Agent Experience: UX Research & Workflow Analytics

UX research and workflow analytics for a UK-based contractor management platform. Analysed 1.78M behavioural sessions across Matomo and Tableau to surface peak usage patterns, navigation bottlenecks, and agent workflow friction. This delivered a strategic redesign roadmap adopted across 3 teams with task completion at 85%.

Task Completion

Paymack app preview

Fintech UX/UI User Testing

When I joined Paymack, the company was merging three separate payment platforms into a single app, without losing users who'd abandon anything with more than three steps. I designed the unified experience: one home screen, progressive disclosure for advanced features, and trust signals at every transaction state. Transfer time dropped by 30%.

Civic Tech · B2C

Tracka app preview

User Research UX/UI Prototyping Infographics

BudgIT brought me in to close a gap that had frustrated Nigerians for years: nobody knew where their tax money was actually going. I designed Tracka as a civic accountability platform where citizens could discover, follow, and report on government projects in real time, with feedback that actually reached the agencies responsible.

InsurTech · B2B

VIMA app preview

InsurTech UX/UI Research

Nigerian vehicle insurers had no way to verify what field agents were actually doing. Policies were issued from paper forms with zero accountability, making fraud effortless. I designed VIMA to close that gap: a guided mobile inspection flow for agents in the field, and a live verification dashboard for insurers to track every submission in real time.

Faster inspections

Insurance sector

Mobility · B2C

Parizzo app preview

Mobility UX/UI User Research Prototyping

When I was handed the Parizzo brief, the team had already tried carpooling in Lagos and hit a wall: nobody trusted a stranger enough to share a car, regardless of star ratings. I designed the professional identity model: doctors ride with doctors, bankers with bankers, turning a safety concern into a community feature with 70% daily active use.

Profession pools

My Approach

How I work.

🤖

AI augmented by default

I integrate machine learning and predictive personalisation into design workflows, cutting research synthesis time by 25% and enabling smarter, faster product decisions.

🏗️

Systems thinking first

I build scalable design systems that give teams a shared language. My modular component libraries have reduced design inconsistencies by 50% and delivery time by 40%.

🎯

Outcomes, not outputs

Every project traces back to a measurable result. From 28% engagement uplift to a $10M embedded finance product, I design to move numbers that matter to the business.

Core Competencies

🏗️

Design Systems & DesignOps

Building scalable component libraries and DesignOps practices that give product teams a shared language and a 40% faster path from brief to ship.

🔬

UX Research & Analytics

Framing the right research questions before opening any tool. I combine behavioural analytics, usability testing, and contextual interviews to validate decisions, not just generate outputs.

🤖

AI UX & Personalisation

Designing for AI surfaced recommendations, adaptive interfaces, and machine learning outputs, including a personalisation system that drove a 28% uplift in user engagement.

🎯

Design Leadership

Scaled the design organisation at SeamlessHR from 4 to 11. I lead through frameworks, not supervision, building teams that can make good decisions independently.